CHALLENGE:
Armour needed a brand refresh. Their brand was stale, outdated and not hitting the mark with their target audience. They were looking for something more modern and clean that would appeal to the audience of today’s everyday mom.
SOLUTION:
We responded with a very simple, but bold approach. We decided to focus solely on the product, and keep everything else very simple. We went with a bold red, reflecting their brand color. We used quick, catchy phrases in our marketing, and a new tagline was created to convey the brands’ message.
Company: Jacobs Agency
Creative Direction: Flora Caputo