CHALLENGE:
A fun way to get in the holiday spirit, beer advent calendars were introduced to the Wine & Spirits departments at Hy-Vee. We needed a fun custom package to make the experience feel more exciting.
SOLUTION:
I came up with a few different concepts for this fun project. The green concept and the black & white + color concept went through production and have been used since.
Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera