CHALLENGE:
Hy-Vee re-launched their breakfast menu to include new offerings. We needed a way to get the message out on our social media channels in an exciting way.
SOLUTION:
Tapping into the nostalgia of The Breakfast Club, we launched with a series of cinemagraphs showcasing some of our offerings with a subtle nod to the film. Our payoff was copy signing off with "Sincerely, Hy-Vee." We then continued to build excitement using macro shot videos showing the best parts of breakfast foods with a sunny soundtrack and colors. I was thrilled to be able to work on this job from conceptual phase through directing the videos and delivering the final files.
Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera