The Candy Shoppe aisles at select Hy-Vee stores was re-vamped, and a photo booth was added for customers to pose for in the aisle. We wanted the front of the camera to be fun and playful and match the tone of the new brand.

The color palette in the logo was really fun to work with and lent itself to a playful design. I played with the floor pattern as well as some fun copy tying in the photo experience.

Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera
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