An exciting addition to our delicatessen department was the cheese of the month. We needed a full lineup of point of sale materials to entice the customer to purchase. Our photography was outdated or non-existent and needed a facelift.

Fun hand-drawn elements and a script typeface give this design an artisan look. I art directed the photoshoots to use rich colors and a darker moody tone as well as some earthy, artisan feeling elements.

Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera
Back to Top