![](https://cdn.myportfolio.com/2ce3a18b-70fe-45a5-ad82-d57e28a02bfa/3f5dc616-3968-4efd-b217-163f541be224_rw_1920.jpg?h=539e81eed75256f3e8567b4484217979)
![](https://cdn.myportfolio.com/2ce3a18b-70fe-45a5-ad82-d57e28a02bfa/cd9485c7-402d-481a-bf18-c888a81467c4_rw_1920.jpg?h=fb1f8492fa7fed678caf2a7aab84561d)
CHALLENGE:
An exciting addition to our delicatessen department was the cheese of the month. We needed a full lineup of point of sale materials to entice the customer to purchase. Our photography was outdated or non-existent and needed a facelift.
SOLUTION:
Fun hand-drawn elements and a script typeface give this design an artisan look. I art directed the photoshoots to use rich colors and a darker moody tone as well as some earthy, artisan feeling elements.
Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera