CHALLENGE:
During the pandemic, cocktails to-go became a popular offering at many restaurants. Hy-Vee jumped on the to-go wagon with their Market Grille locations and needed fun packaging. The goal of this was to create packaging people would want to take pictures and post on social media with.
SOLUTION:
Cheeky sayings and bold graphics led the way. We included a section for the cocktail name to be written in by the bartender making the drink as an added personal element.
Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera