CHALLENGE:
A new addition to our bakery department, the donut of the month needed a point of sale kit to make customers drool over our donuts.
SOLUTION:
Moody lighting and a serif font gave this a sort of "sexy" donuts feel, and ended up being a drool-worthy way to entice customers to try the new flavor.
Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera