CHALLENGE:
Published quarterly with a circulation of 75,000, BTC “On Paper” is packed with more than 175 pages of step-by-steps, color formulas, celebrity hair, business advice and exclusive collections. Each issue features editorial from A-list celebrity artists and educators, and columns from well-known stylists. Packing all of this content into one issue is always challenging.
SOLUTION:
My role is to lay out stories and trends, and to create ads for our in-house clients and events. We work together with our editorial team to ensure all edits are made and everything is laid out according to the content they have created.
Company: behindthechair.com
Creative Direction: Mary Rector