CHALLENGE:
Hy-Vee Seasons Magazine is a high end lifestyle magazine produced by Hy-Vee each month. There are ad placements to promote the Hy-Vee brand and it's private label brands within the magazine. These ads need to be different than our point of sale because the audience is more specific and there is no product that is merchandised around this print piece.
SOLUTION:
Eye-catching graphics, colors and photography make a statement and draw the viewer in. Quick or clever copy plays well in this space and is used throughout our brand ads in Seasons Magazine.
Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera