CHALLENGE:
There was a need to promote Easter across all of Hy-Vee's departments and channels in one, unified look.
SOLUTION:
Product forward designs helped get the key items in front of consumers quickly while the fun color palette helped it to pop in store and online. We created in-store point of sale, owned and paid digital assets, an e-commerce landing page and social media support.
Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera