There was a need to promote Easter across all of Hy-Vee's departments and channels in one, unified look. 

Product forward designs helped get the key items in front of consumers quickly while the fun color palette helped it to pop in store and online. We created in-store point of sale, owned and paid digital assets, an e-commerce landing page and social media support.

Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera
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