Hy-Vee Logo Animation
CHALLENGE:
Creating engaging social posts for often not so engaging topics and products.
SOLUTION:
The algorithm lends itself to video, so we rode that wave and started creating custom animations for our platforms. It was definitely a learning curve to teach myself beginner level motion graphics, but it was a fun and rewarding experience and a skill I tap into often now.
Company: Hy-Vee, Inc.
Creative Direction: Chelsea Kumbera